The spot plays on simple Rider, the classic film regarding 2 rockers on a wild trip across the U.S. within the business, entitled simple Driver, we have a tendency to see a gaggle of angry rockers, referred to as outside of their native bar by the threat of somebody interference in their bikes.
When that somebody seems to be actor Peter Fonda, star of simple Rider, in an exceedingly Mercedes-AMG GT Roadster, all they will do is stand and stare.
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Mercedes 2017 Super Bowl Ad[/caption]The business was directed by the Coen Brothers, notable for his or her work on metropolis and therefore the huge Lebowski. this is often truly the second time the Coen Brothers have directed a brilliant Bowl business, the last one being for Honda back in 1997.
“The film could be a very in media kick-off into our fiftieth company day,” same Mercedes-AMG chairman Tobias Moers in an exceedingly statement. “We square measure delighted that the new Mercedes-AMG GT Roadster goes to be enjoying a significant role at this year’s soccer final.”
The Mercedes business can air throughout the fourth quarter of the sport, that takes place on Sunday, Feb.5.