Big Disappointment Cadillac ELR - Cadillac has admitted the plug-in hybrid ELR (pictured) has completely failed to live up to its expectations. "Put it this way: The ELR's a big disappointment; there's no denying it," conceded Uwe Ellinghaus, the company's chief marketing officer, in a recent interview with Automobile Magazine.
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Cadillac ELR[/caption]Ellinghaus explained the ELR has been a fiasco because it's a niche model that's aimed at a tiny target audience. The two-seater coupe segment has been steadily shrinking in the past few years, and buyers with $65,000 to spend on one are usually after a more sport-focused model. The executive nonetheless defended the ELR's base price which was slashed earlier this year by pointing out the coupe comes loaded to the gills. Big Disappointment Cadillac ELR.
It goes without saying that Cadillac will not launch a second-generation ELR based on the all-new 2016 Chevrolet Volt, but it's not giving up on electrification, either. A plug-in hybrid version of the range-topping CT6 will be introduced shortly, and Ellinghaus confirmed plans to offer a gasoline-electric version of nearly every member of the company's lineup in the coming years.